Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product. But, it's not a 1:1 correlation in my mind. link] Russ Henneberry Wow. The answer may surprise you.

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SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

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SEPTEMBER 20, 2010

I wonder if this has to do with the correlation between the black community and musicians. I wonder if this has to do with the correlation between the black community and musicians. I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). Our lists were similar.

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JULY 14, 2010

link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. I think it's a good approach to enter social media metrics. Do you agree? link] very true! Im Jay Baer.

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SEPTEMBER 1, 2010

I wrote about a similar topic recently is the correlation between how businesses view social media and driving a manual transmission (for the first time). Social media for me is like selling PR to a company who had only done advertising. Why was advertising fine and pr questionable? link] Joseph Manna Fantastic post, Jay.

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JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. link] #socialmedia #brsocme [link] Nathan Jokers Myself included. Im Jay Baer.

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