Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
But, it's not a 1:1 correlation in my mind. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). I see social as finally giving as a way to track and measure WOM, giving it a seat at the lead and sales gen table. The answer may surprise you. Will you write one?
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