Convince & Convert

SEPTEMBER 21, 2010

Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. I would also add that Social Media Lets Others Control Your Brand. There’s been a bit of news about it recently.

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Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 28, 2010

But, it's not a 1:1 correlation in my mind. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Specifically, lack of discussion around how to **design to achieve them** when using social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

Its important to set marketers expectations correctly because when marketers go in expecting social media to preform primarily as a direct response channel to drive sales and leads and are unwilling to consider the value the channel adds in engaging customers and building loyalty, they are likely to wind up disappointed.

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Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 1, 2010

I wrote about a similar topic recently is the correlation between how businesses view social media and driving a manual transmission (for the first time). Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. You nailed it.

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Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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