How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
It is relegated to the bottom of the totem pole of deliverables. The ones that I hear most often are: The budget is already very tight and we don’t have any money to hire an outside copywriter. You spend countless hours, weeks and months working with the site designers developing site maps, wireframes and mock ups – but content?
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