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Crimson Marketing

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Why Trusting Your Gut Is The Worst Marketing Move You Could Make

Crimson Marketing

Let’s take a look at two very different companies that have used Big Data — and are still using it — to give their brands a big, information-driven boost. Companies Using Big Data the Right Way. Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company.

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

One company that has shown how much impact insight-driven, proactive marketing can have is Rochester, NY-based Paychex; the leading payroll, HR, and retirement benefits outsourcing service for small businesses. companies with fewer than 100 employees. But Paychex’s average time from click to sale is about two months.