Study: B-to-B Marketers Lagging With Social Media
Online Marketing Institute
NOVEMBER 28, 2012
Lead Generation. 2008 FOLIO Award Winners. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. Audience Development. Assn/Non-Profit.
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