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9 call analytics platforms for marketing teams to consider

Martech

Conversation Intelligence automatically records and transcribes inbound phone calls in real time and pairs with Call Tracking to classify, qualify, and quantify conversations using keywords that the user defines. Solutions include call tracking, lead categorization/parsing and alerts for missed opportunites and review responses.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Email Sponsorships - Buying ad space in an email newsletter or sponsoring a specific article or series of articles. Advertisers pay to have their ad inserted into the body of the email. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.