Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. He said that the reality is, their best customers are those that can do some of it themselves. Randy Bunker Thanks, Jay.

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Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Nobody appreciates keyword spam on the social Web. Here are 5 steps to get there: 1.

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Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. We sure as hell don’t lack for information at this point. 500+ TV channels.

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Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Second – Are there any special types of information you’ll need?

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Convince & Convert

SEPTEMBER 8, 2010

What can we learn from its death spiral? As Henry Ford once said, “you can get this car in any color, as long as it’s black.&# MySpace answered in July, 2008 – almost a full year later. link] Justin Kownacki Also, spam. gave up their search engine duties in U.S. is now out of the business entirely.

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Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Now, you can discover if someone’s a dolt in 140 characters or less. It can be relied on 100% to do what gravity does.

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Social Media Webinar Metrics Media Paid Search Agency 119

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

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