The Lead Agency

AUGUST 6, 2018

Which strategies can I employ to improve the quality of my email marketing? Each of these strategies can be employed as often as you need, and translate to most campaigns. According to a study conducted by the Temple University Fox School of Business , poor personalisation can have a detrimental effect on audience engagement.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Online Marketing Institute

JUNE 30, 2009

Within the B2B industry, your website can mean everything to your potential customers. Can I get to it easily? “Dear x&# ) can make perfectly harmless emails come under suspicion. I am always surprised by the number of websites I come across that are not user friendly. Is there something here for me?

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Hubspot

FEBRUARY 17, 2012

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. So we put together this glossary of email marketing terms that you can refer back to any time you wonder what they heck a blog post, your boss, or your ESP's documentation is talking about.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Convince & Convert

JULY 8, 2010

If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. However, if you honor the consumer by asking for permission to send email, you can enter as you please. Why is email such a steady producer?

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128