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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. You’ll see shorter buying cycle times. Recommended Resources from B2B Marketing Experts. Ardath Albee.

ROI 100
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How are consumers and b2b decision makers using social media in their buying processes? 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. B2B Marketing: Red-Headed Step-Child of SEM World?