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JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 And much more. Adam T.
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FEBRUARY 25, 2011 Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
To put it bluntly, says Forrester’s Nate Elliot , if you’re focusing on fans and followers, then you’re almost certainly doing it wrong.” With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. An estimated $43.4
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DECEMBER 21, 2010 Navigating the 2011 Display Advertising Landscape | e-storm.
Mobile expands to record number of Americans According to Forrester Research , more than one of three (36%) Americans will be using mobile Internet by 2015. For the younger population, the TV is still important, but where they’re getting that content from is changing,” says Jacqueline Anderson, an analyst at Forrester Research. That trend looks to increase into 2011 as well as marketers plan to spend 53 percent of their total media budgets on average on digital marketing. Facebook alone, now encircling 600+ million users, took in $2 billion in display advertising revenue.
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DECEMBER 7, 2009 Top 10 Resources for Multichannel (aka Cross Channel) Analytics.
Cross-Channel Attribution Model On Track To Replace The Last Click – from TV Week & Forrester Key takeaways: Technology leaders are emerging from the pack, namely: Atlas , ClearSaleing , Coremetrics , Theorem , TruEffect , Visual IQ , and [x+1] Between 5% and 10% of marketers think about deploying attribution management across multiple media Attribution is taking hold most quickly in the search industry, supported by companies, such as 360i and Range Online Media 3. Big caveat! lot of the resources below do not take in consideration offline media, which is obviously a big flaw.
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NOVEMBER 10, 2011 Best Practices for Creating and Promoting your Company Blog
In a 2008 Forrester Survey, corporate blogs were rated the lowest among the series of information sources that user’s trust (See [link] ). Traditional digital marketing practices such as Display advertising, SEM, SEO, email marketing , trade journals, advertisements in popular technology websites and magazines etc. Are they familiar with blog terminology?
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DIGITAL VOICES Best Practices for Creating and Promoting your Company Blog
| THURSDAY, NOVEMBER 10, 2011
In a 2008 Forrester
Survey, corporate blogs were rated the lowest among the series of information sources that user’s trust (See [link] ). believe that this trend
has started to reverse as the wider audience realizes that corporate blogs can be a good source of useful, valuable information and have an independent voice (and in some cases, may not necessarily reflect the views of the company). Traditional digital marketing practices such as Display advertising, SEM
, SEO, email marketing , trade journals, advertisements in popular technology websites and magazines etc. MORE >>
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