Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Smashmouth Marketing

MARCH 19, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. I accept that, and I truly believe there is a place for inbound marketing in all of our marketing budgets. What is the equity value of those leads - the lead equity ?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Convince & Convert

AUGUST 18, 2010

How much money should we be pulling from the email budget, to support social media? If you don't have the proper personnel in place to engage with prospects/customers or the budget/resources to your 1-8 answers, why not just amass friends/followers (which is not very hard to do) and use social media as a distribution vehicle?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Salaries are lower in certain regions (e.g. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

How are marketers planning to allocate budgets this year? The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. What percentage of Fortune 100 companies are on Twitter?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100