2008 Broadcasting Focus Group Word of Mouth 
Convince & Convert
MARCH 3, 2010
Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.
Convince & Convert
SEPTEMBER 20, 2010
Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups.
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