Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MAY 4, 2010
My friend Amber Naslund writes a lot of the need to “ manage up in social media—making sure the folks doing the work are communicating effectively to the C-Suite. Enterprise 1.0 Organizations evaluated, bought, and deployed software that everyone was supposed to use. Enterprise 2.0 was very much top-down.
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