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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

How can we find the most influential bloggers and get them to write about our client? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I'm connected with quite a few Indiana bloggers and they are all terrific. And, unlike the aloofness that AZ bloggers kind of are, in Indiana they seem to be much more cohesive and supportive and so maybe you'll be able to share how to do that so your AZ bloggy brethren can do that as well. link] jaybaer Thanks so much.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

These bullets should be on the walls of all executives who think they understand social media because they have the ‘tools’ to broadcast their message and that their consumers will automatically listen. There’s been a bit of news about it recently. link] Sonny Gill Wow – fantastic points. Tyler Excellent post.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Businesses will surely veer between the two given the way their focus shifts. All rights reserved.

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Is Social Conversation a Myth?

Convince & Convert

Some Bloggers respond to the comments and some don’t. It’s a great place to broadcast and get some quick tidbits, but let’s face it, unless you’re creating spiritual and motivation tweets, it’s hard to have substance in 140 characters (or less – if you’re looking for a retweet).