Media and Mobile: What the Future Holds
Hubspot
SEPTEMBER 10, 2015
Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015. That’s why they’re investigating new advertising models—particularly ones that have a 1:1 relationship with sales, like cost-per-lead (CPL). Native ads are a way for brands to connect with their target audiences.
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