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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad).

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Metadata is essential to managing these assets, providing useful information about the content, such as: “Older woman holding a baby, photo, taken by Phil Smith, January 5, 2008.” And companies that sell tangible products are increasingly and effectively tying together in-store and digital shopping experiences (omnichannel marketing).

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A Shortish History of Online Video

Vidyard

Whether it’s advancement in technologies through natural experimentation, or simply the desire to meet the demand of ever-increasing complex online processes, our internet speed and bandwidth has continued to rise year-after-year, and with it, our ability to do amazing things online has risen too. YouTube found it.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 80% of companies are using LinkedIn as their primary tool to find employees.