Aberdeen

JULY 12, 2019

When the billion-dollar-blockbuster Avengers: Endgame premiered in April 2019, it was the 22 nd movie in a complex series that started all the way back in 2008. A target account could view middle-of-the-funnel content one day and fall back to the research phase the next. We like to think that the buyer’s journey is linear.

Intent Data 40

Intent Data Top of Funnel Intent Intent Signal 40

Adobe Experience Cloud Blog

OCTOBER 4, 2011

This leads to 2008 with the emergence of social media. Just kidding, Big Brother is not hiding under the guise of B2B marketer. The idea behind activity intelligence is gaining the insight into what potential buyers are doing throughout their research processes. Enter the recession. Enter the recession.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond. But as we will see, this model is looking increasingly outdated in the face of modern B2B buying. sources in their research.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. One that tracks the entire buyer’s journey from anonymous research to evaluation to purchase AND post-sale. It’s imperative in the new world of B2B that we streamline these tools to work together. It was amazing!

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Content Standard

OCTOBER 15, 2018

That was 2008. Perhaps that’s why, per Content Marketing Institute research, only 37 percent of B2B marketers and 38 percent of B2C marketers have a documented content strategy. Research from SiriusDecisions reveals that as much as 70 percent of content at B2B organizations goes unused.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79