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Customer Experience Matrix

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, There's even a Google Maps mash-up to show author locations. The system starts with a list of article summaries, similar to a set of Google search results.

Marketing Management 120
Marketing Management Acquisitions Social Media Marketing Automation Services 120
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