The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Predictions for 2011: The End of B2B Sales & Marke.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. link] [link] Val White Altesman Oh no! Now I'll NEVER find a seat at @Starbucks.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145