Remove channel measurement
article thumbnail

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40
article thumbnail

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

At some point, the activities of that traffic to provide ROI must be measured. Our Online Marketing Blog has as many or more RSS subscribers than Search Engine Watch so being able to write there provides a lot of exposure for employees. Walter Riker Says: August 2nd, 2010 at 3:51 pm I really liked what you had to say.

B to B 40