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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” That closes the loop in your content marketing cycle while minimizing loss of qualified leads.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. With this planning, it is easier to define your automation requirements. Do you think everyone is just waiting for your automated email to drop into their inbox?

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. In other words, how accurate does it need to be?

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Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

link] (via @spiral16) [link] Autom Tagsa RT @Sparksheet: Are you ready for a new buzzword/concept? link] … [link] Autom Tagsa RT @Sparksheet: Are you ready for a new buzzword/concept? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. RT @jaybaer: Are You Ready for the Opportunity Economy?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Automation is the key these days and you have provided a powerful list. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Igor Saraiva The 39 Social Media Tools I'll Use Today | Convince & Convert [link] [link] Michael Baldovski Use Twitter, Facebook and LinkedIn? All rights reserved.

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The 39 Social Media Tools I’ll Use Today

Online Marketing Institute

Automation is the key these days and you have provided a powerful list. August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Igor Saraiva The 39 Social Media Tools I'll Use Today | Convince & Convert [link] [link] Michael Baldovski Use Twitter, Facebook and LinkedIn? All rights reserved.