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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Your content also needs to perform another key function. of Tiecas, Inc.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Groupware can help HR fulfill many of its responsibilities, such as increased responsiveness of employees to one another and greater satisfaction with the employer and the workplace. Groupware systems can automate such functions. © Copyright 2008 The Gale Group, Inc. Otherwise, their useful life span is relatively short.

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Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Most Americans, especially those in traditional blue-collar jobs such as manufacturing, have for decades watched non-skilled work being shifted to either automated systems (robotics) or to cheaper foreign labor markets. What skills will allow my students to achieve the greatest level of professional attainment and personal fulfillment?