Using Content to Move Prospects Forward in the Sales Cycle
Industrial Marketing Today
MAY 5, 2010
According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Your content also needs to perform another key function. of Tiecas, Inc.
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