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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

CAN-SPAM - Short for 'Controlling the Assault of Non- S olicited Pornography And Marketing Act of 2003,' it's a law that outlines rules for commercial email, establishes requirements for commercial messages, provides email recipients with the right to make you stop emailing them, and lays out consequences for violations of the Act.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. Email newsletter ads or sponsorships - Buying ad space in an email newsletter or sponsoring a specific article or series of articles. Confirmed Opt-In (a.k.a.