Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

NOVEMBER 15, 2012

Connections to touchpoints are typically through Web Services calls; connections to other sources are usually made through API calls and SQL queries. This simplifies training and facilitates integrated, cross-channel customer treatments. RTDM can be installed on-premise or hosted by SAS.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 10, 2009

API for real-time updates of in-memory data. But QlikView will remain be a tough sell because IT departments are reluctant to invest in the staff training needed to support an additional tool. Revenue for 2008 was $120 million and had risen 50% from the previous year.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120