Get More Email Opens and Clicks Using Behavioral Targeting
Adobe Experience Cloud Blog
SEPTEMBER 26, 2013
When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . Dumb Lists and Complex Queries.
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