ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Purchase prediction engine: The secret sauce.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

The Lead Agency

OCTOBER 4, 2017

This type of automation is the early stages of programmatic marketing – the algorithmic purchase and sale of advertising space in real time. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. They are Google, Facebook, IBM and Amazon.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. As consumers, we’re all becoming used to very customized purchase options. In B2C, you're driving one person to purchase. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. As consumers, we’re all becoming used to very customized purchase options. In B2C, you’re driving one person to purchase. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91