Alterian Pushes Into Social Media Management with Techrigy Acquisition
Customer Experience Matrix
JULY 16, 2009
Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today.
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