The Lead Agency

AUGUST 6, 2018

An example of this might be using keywords that have performed well on AdWords, or choosing landing page layouts that have good click through rates for your email templates. Mapping out a marketing automation strategy is not too difficult, especially with the tools provided by Martech companies like Marketo and HubSpot.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

seo.co

NOVEMBER 8, 2021

Marketo isn’t the most high-level blog on this list, but the diversity of topics makes it highly appealing. Barry Schwartz understands the Google AdWords platform from the inside out and is a regular guest blogger, speaker, and panelist for some of the top search engine experts in the world. Barry Schwartz Twitter (@RustyBrick).

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

Marketo isn’t the most high-level blog on this list, but the diversity of topics makes it highly appealing. Barry Schwartz understands the Google AdWords platform from the inside out and is a regular guest blogger, speaker, and panelist for some of the top search engine experts in the world. Barry Schwartz Twitter (@RustyBrick).

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

WebMarketCentral

SEPTEMBER 14, 2009

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

Adobe Experience Cloud Blog

FEBRUARY 15, 2016

The 2008 campaign year was an unprecedented turning point in which candidates embraced social media. In fact, on hillaryclinton.com she has 14 or so webtrackers, including Optimizely, Facebook Custom Audiences, and Google Adwords. Look how far it’s come today: Digital Marketing is a Cornerstone for the Modern Campaign.

Campaigns 48

Campaigns Planning Television marketing Marketing Analytics Tools 48