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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Naturally, this is hardly ideal if you plan to increase your ROAS (Return on Ad Spend) or simply tighten the purse strings. Prices vary depending on industry and audience demographics, though the average Cost Per Lead (CPL) is around $1.50 While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

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