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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. For starters, you’ll need to embrace Google’s vertical video ads. With 90% of consumers watching videos on their mobile devices, square and vertical ads just make sense. Plus, vertical ads work nicely as Instagram Stories.

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

Although the maximum potential from this platform is lower due to fewer searches, the average cost-per-click is also lower. The exact numbers vary in different verticals, but for example, WordStream found that Bing had an average of 33.5% To reach 100,000 ad views, this would cost $1,000. cheaper CPCs than Google.

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