Customer Experience Matrix

JULY 30, 2009

The one major missing inbound marketing feature is paid search management, such as Google AdWords integration. Hubspot Marketing VP Mike Volpe said that paid search can be tracked as a source, and that clients have not requested deeper integration – apparently because they’re already happy with the AdWords interface.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

WebMarketCentral

FEBRUARY 10, 2009

Her model outlines a progression of stages from site analysis (available to anyone using free tools) though optimization, targeting, and finally integration—a stage about which she writes "no one has nailed this one and that gives us all something to aspire towards."

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

AUGUST 3, 2009

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. Youcalc is priced at an astonishingly low $19.95 Unfortunately, these prices may not last. The system accesses standard sources (Salesforce.com, AdWords, etc.)

Work Management 120

Work Management Marketing Management Demand Analytics 120

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Action: This screams micro-site and a slightly marked-up price. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I see testimonials, etc.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119