Remove 2008 Remove Advertising ROI Remove Blogger Remove CTR
article thumbnail

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). Improve Blogger Outreach. This boosts your click-through rate (CTR), driving more organic traffic to your site and increases the likelihood of claiming the top spot.