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Companies Betting on Location Based Mobile Ads

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According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. Last year Google launched a mobile version of AdSense and their own mobile OS.

article thumbnail

Companies Betting on Location Based Mobile Ads

readwrite

According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. Last year Google launched a mobile version of AdSense and their own mobile OS.

article thumbnail

Companies Betting on Location Based Mobile Ads

readwrite

According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. Last year Google launched a mobile version of AdSense and their own mobile OS.