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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

In other words, motivate them to act on your offer now! an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? Handy tips about what? of Tiecas, Inc.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. What is content curation?

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Without passion and expertise, you will have a hard time sustaining your business blog over the long haul. Capture visitor information – Implement a method to capture visitor information from your business blog.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Eccolo Media 2008 B2B Technology Collateral Survey. In lieu of strutting your awards and embellishing how your company has achieved world domination, show them how your customers are reaping business outcomes that power sustainable growth and innovation. Please focus on prospect presale engagement" Read on to get their insights.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. It can also filter out traffic that originates from outside a given geographical area of interest.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The difference is actually very small, as the goal of social media is to make big companies act like small ones. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.