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Applying Sales & Marketing Startup Experience to Enterprise

Varicent

Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business. Tell me about Akamai and then a little bit about your role with the company ….

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Eccolo Media 2008 B2B Technology Collateral Survey. MarketingSherpa.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

Overview: HubSpot offers software products for sales, inbound marketing and customer service. Products Offered: The products offered by HubSpot include the free CRM, inbound marketing hub, sales hub, service hub and CMS hub. The company was officially launched in 2008 at the TechCrunch Disrupt conference. 3) HubSpot. B2B or B2C?:

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.