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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. There continues to be a fairly healthy [mergers and acquisitions] market in the martech sector. You certainly do see some consolidation.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same. in January 2008. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

ROI 100
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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Ardath Albee.