Remove customer persona
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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

ROI 100
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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Get Customers. Read on to get their insights.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. What Are Your B2B Customers Saying About YOU? - First, let’s define what PR means from the perspective of the customer (i.e., a journalist) and the customer’s customer (i.e.,