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AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Referral Rock

Dave originally coined the acronym in a famous presentation at the Seattle Ignite Summit, back in 2007, which has been forever immortalized on Slideshare. You can acquire users through all kinds of channels, organic search, SEM, social media, banner ads, cold outreach, and even print ads.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% B2B Marketing: Red-Headed Step-Child of SEM World?