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Drive Budget Planning with the “IT Hierarchy of Needs”

The ROI Guy

IT as a Cost Center Tracking year over year growth in IT spending over the past decade, we see that growth trends follow the macro-economy, but with rather shorter periods of negative growth. The bad news is that even with this growth, most organizations annual IT budgets will remain below 2007 levels.

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How to Calculate Social Marketing ROI

Paul Gillin

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. For the last three years, your renewal rate has been about 40% annually, so you can reasonably expect that trend to continue. Market share research; awareness research; media citations; analyst research.

ROI 50