Customer Experience Matrix

MARCH 6, 2016

Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** Infusionsoft’s challenge is to convince a large fraction* small business owners that their product is also essential. million $1.6 So it's worth a look.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Extensive pricing pressure from competing services/products at lower prices. Customer needs can shift quickly.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2011

Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. So it’s more a difference of philosophy and positioning than technology. Although it just hit my personal radar, the company was founded in 2007 and launched its product in 2009. Anyway, back to BeanStalk.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Paul Gillin

JUNE 24, 2010

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. The portal looks like a good investment, yielding a positive first-year ROI and blowout value in the third year.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Metadata

FEBRUARY 16, 2021

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. I also love the product.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52