Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
database marketing, or, more poetically, narrowcasting. I’m being arbitrary but let's date it from 1998 to 2007. At most they ask for service if there’s a problem. You can date TV-dominated era from, say, 1950 to 1985. This is about direct contact with segmented groups of customers. Date it from 1985 to 1997. search marketing.
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