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Friday, May 18, 2007
The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel. Manticore itself is pretty interesting.
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Wednesday, May 23, 2007
Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. The results were a surprise. Interesting days are ahead.
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Wednesday, February 4, 2009
But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. It shouldn't be hard to figure out which one suits you better.
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Wednesday, December 3, 2008
By comparison, limited versions cost $1,500 per month for Marketo and $1,000 for Manticore Technology , and both charge $2,400 per month for their cheapest complete offering. Pardot was spun off about two years ago and launched its product at the end of 2007. So I was quite curious to see what they had to offer. Back to Pardot.
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Thursday, May 15, 2008
Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). But I suppose it’s not a real privacy violation. It is now being offered elsewhere.)
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