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AUGUST 18, 2021

Multivariate testing is where you test multiple variations, but an A/B test is just 2 options. Using CRO as a more holistic tool for larger data analysis, 2. Not only that, but it can help us look at new product offerings, and even change company-wide positioning or pricing. What is the future of CRO?

Privacy 95

Privacy A/B testing Pricing Price 95

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SEPTEMBER 22, 2021

By adding in a better page breakdown, it helped their audience understand the value of their product more, causing a lift in sales. Now that you see the value of running CRO on your Shopify site, the question becomes: just what should you test? A multivariate test or an A/B test? Example #1: Snocks Saw A 24.5% Product pages?

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

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SEPTEMBER 8, 2021

That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? When to Use Multivariate Testing? Traffic is the major crux of multivariate testing.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

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APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. But the price? That doesn’t mean you have to lower your prices because pricing also signals the quality of the product. 40% of your revenue comes from loyal customers.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

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APRIL 12, 2022

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. But the price? That doesn’t mean you have to lower your prices because pricing also signals the quality of the product. 40% of your revenue comes from loyal customers.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52