Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
Of all that research I mentioned last week , two pairs of facts stood out. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). database marketing, or, more poetically, narrowcasting. search marketing.
Let's personalize your content