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| | BLUE FOCUS MARKETING
JULY 18, 2011 Getting Your Small Business Ready for Google+
Two weeks ago, Google introduced a new social network and over 20 million people have signed-up. Google’s analysis of the social networking space surfaced a key insight: “People don’t naturally share with everyone in their social sphere. according to Paul Adams , the former Senior User Experience Researcher at Google. Circles enable you to “narrowcast” messages.
| | CUSTOMER EXPERIENCE MATRIX
SEPTEMBER 9, 2009 Why Social Media Really Matters
Of all that research I mentioned last week , two pairs of facts stood out. Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. database marketing, or, more poetically, narrowcasting. m being arbitrary but let's date it from 1998 to 2007. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Date it from 1985 to 1997. authority.
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| | TOM PISELLO
DECEMBER 23, 2010 Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
The research looked for best practices for engagement success, and found that marketers who implemented a layered, hierarchical set of engagement best practices, including Content, Campaigns, Monitoring and Collaboration, achieved superior ROI results. These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, cost savings and more.
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