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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid. Statistics include: • 16.5%

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HubSpot's CCO on Why We Need to Talk About Growth

Hubspot

In fact, during the recession of 2007-09, companies that prioritized customer experience delivered three times the shareholder return of those that didn't. According to research from HubSpot , sales teams increased their email outreach by 23% as the COVID-19 crisis took hold, but saw a 27% decline in the average response rate to those emails.

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