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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. Statistics include: • 16.5%

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

The John Chambers Telepresence Video: In 2007, Cisco’s CEO unleashed telepresence (essentially video conferencing) on the world in a video that I and millions of others saw on YouTube. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. Ardath Albee's blog Marketing Interactions.

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Why Your Content Lacks Substance (and How to Fix It)

Adobe Experience Cloud Blog

For instance, in 2007, The New York Times came out with an article declaring that we see 5,000 ads and marketing messages per day. There’s also Forrester Research , which releases analysis and information on technology and marketing, and covers industries like healthcare, media and entertainment, and consumer electronics.