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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

The John Chambers Telepresence Video: In 2007, Cisco’s CEO unleashed telepresence (essentially video conferencing) on the world in a video that I and millions of others saw on YouTube. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009.