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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media.

PR 40
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Silos, Facebook Advertising, and Opportunity

Convince & Convert

When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting , I was incensed. Sure, Facebook is the Justin Bieber of social media, so hot you start to question when the other shoe is going to drop. Even today, what does a “social media consultant&# do?

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

There may even be instances in which direct sales and business development opportunities are identified through online channels. The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. --are Many social media consultants argue the channel is for community and conversation.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

Nowadays, it’s fairly common to look for a job of an SEO manager, SEO outreach specialist, SEO content writer, etc.”. Google retargeting, abandoned cart emails, and cross-channel advertising are examples of the powerful digital marketing tactics that cookies unlocked.”. Rethinking B2B Marketing Outreach?

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Top Features: Ubersuggest displays top content with metrics like page title, URL, total visits, and social counts (Facebook and Twitter). You can apply some quick filters like include/exclude keywords, or Facebook and Pinterest shares. It lets you connect with over 20 social networks, including Facebook, YouTube and Instagram.

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What is Customer Experience (CX)? Definition, Design, Management, Trends and Examples!

Martech Advisor

WHat channels and platforms do your best customers prefer to search, explore, and discover products on? Many marketers tend to be channel-centric or even worse, technology-centric- i.e. building customer experiences around the channels or technologies they may already be invested in, versus focusing on being customer-centric.